Basics of Pricing (English) Marketing Series: Pricing Basics

Basics of Pricing (English) Marketing Series: Pricing Basics

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What you’ll learn:
  • You will learn the basics of pricing and be able to make the right pricing decisions
  • Correct pricing and its relationship to marketing success
  • price-cost relationship
  • The negative side of the price
  • What is supply and demand and how is the market price determined?
  • Competitors’ price analysis
  • Types of discounts
  • When do we raise the price and when do we lower it?
Description:

Pricing is one of the most important marketing tasks

Topics covered in the course are:

Pricing Mistakes Are Costly
How to Avoid Pricing Mistakes?

What are the important pricing steps?

Pricing Strategies

How do we calculate the cost

Competitors’ pricing study

The relationship of price to supply and demand

Competitors’ price analysis

The psychological aspect of the price

Pricing by segment

Pricing by geographical location
Pricing for international trade

Discounts and offers

Adjusting prices by increasing or decreasing

Product Mix Pricing

Recent trends in pricing

Pricing is one of the most important marketing tasks

Topics covered in the course are:

Pricing Mistakes Are Costly
How to Avoid Pricing Mistakes?

What are the important pricing steps?

Pricing Strategies

How do we calculate the cost

Competitors’ pricing study

The relationship of price to supply and demand

The psychological aspect of the price

Pricing by segment

Pricing by geographical location
Pricing for international trade

Discounts and offers

Adjusting prices by increasing or decreasing

Product Mix Pricing

Recent trends in pricing

Dr. Ihab Musli

Who this course is for:
  • For Marketing Managers
  • Directors and owners of companies
  • Pricing Administrators

Enroll Now -:

Free 12800 100% off

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