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What you’ll learn:
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You will learn the basics of pricing and be able to make the right pricing decisions
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Correct pricing and its relationship to marketing success
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price-cost relationship
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The negative side of the price
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What is supply and demand and how is the market price determined?
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Competitors’ price analysis
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Types of discounts
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When do we raise the price and when do we lower it?
Description:
Pricing is one of the most important marketing tasks
Topics covered in the course are:
Pricing Mistakes Are Costly
How to Avoid Pricing Mistakes?
What are the important pricing steps?
Pricing Strategies
How do we calculate the cost
Competitors’ pricing study
The relationship of price to supply and demand
Competitors’ price analysis
The psychological aspect of the price
Pricing by segment
Pricing by geographical location
Pricing for international trade
Discounts and offers
Adjusting prices by increasing or decreasing
Product Mix Pricing
Recent trends in pricing
Pricing is one of the most important marketing tasks
Topics covered in the course are:
Pricing Mistakes Are Costly
How to Avoid Pricing Mistakes?
What are the important pricing steps?
Pricing Strategies
How do we calculate the cost
Competitors’ pricing study
The relationship of price to supply and demand
The psychological aspect of the price
Pricing by segment
Pricing by geographical location
Pricing for international trade
Discounts and offers
Adjusting prices by increasing or decreasing
Product Mix Pricing
Recent trends in pricing
Dr. Ihab Musli
Who this course is for:
- For Marketing Managers
- Directors and owners of companies
- Pricing Administrators
Enroll Now -:
Free 12800 100% off
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