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Course Details –:
What you’ll learn -;
- Become proficient in using powerful tools such as excel solver to create forecasting models
- Learn how to estimate the trend and seasonal aspects of sales
- Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products
- Understand how to interpret the result of Linear Regression model and translate them into actionable insight
- Learn practical concepts of how to get revenue/profit optimized price point in case of Bundle products.
- Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
- Perform RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns.
- Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
- Incorporate the impact of discount rate and retention rate to calculate customer value
Description-:
You’re looking for a complete course on understanding Retail Analytics to drive business decisions involving production schedules, inventory management, promotional mail optimization, store layouting, estimating roght bundle price, customer valuation and many other parts of the business., right?
You’ve found the right Marketing & Retail Analytics: Strategies & Models in Excel! This course teaches you everything you need to know about different forecasting models, Market Basket analysis, RFM (recency, frequency, monetary) analysis, Customer Valuation methods & Price Bundling analysis and how to implement these models in Excel using advanced excel tool.
After completing this course you will be able to:
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Implement forecasting models such as simple linear, simple multiple regression, Additive and multiplicative trend and seasonality model and many more.
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Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products.
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Do RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns.
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Increase revenue/profit of your firm by implementing revenue / profit maximizing bundle price point using Excel solver Add-in
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Understand the value of your customers to make intelligent decisions on how to spend money acquiring them
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Confidently practice, discuss and understand different retail analytics models used by organizations
How this course will help you?
A Verifiable Certificate of Completion is presented to all students who undertake this Marketing & Retail Analytics: Strategies & Models in Excel course.
If you are a business manager or an executive, or a student who wants to learn and apply forecasting models in real world problems of business, this course will give you a solid base for that by teaching you the most popular forecasting models and how to implement it.
Why should you choose this course?
We believe in teaching by example. This course is no exception. Every Section’s primary focus is to teach you the concepts through how-to examples. Each section has the following components:
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Theoretical concepts and use cases of different forecasting models
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Step-by-step instructions on implement forecasting models in excel
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Downloadable Excel file containing data and solutions used in each lecture
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Class notes and assignments to revise and practice the concepts
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The practical classes where we create the model for each of these strategies is something which differentiates this course from any other course available online.
What makes us qualified to teach you?
The course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing and data analytics in this course
Who this course is for:
- Anyone curious to learn the analytics behind most popular marketing startegies
Enroll Now -:
Free 12800 100% off
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