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What you’ll learn:
- Set Up Your Google Ads Account. Use Google Coupon. Write your Google Ad Copy. Create Your First Campaign. Get your Advertising Up & Running.
- Choose the Right Keywords. Optimise your Google Ads Targeting. Learn New Keyword Matching Options. Use Efficiently Negative Keywords.
- Understand Everything About Search Terms Reports. Use Auction Insights to Compare Performance. Determine a Bid Strategy Based On your Goals.
- Improve your Google PPPC Quality Score. Make Use Of Ad Extensions. Learn Retargeting. Set Up Google Shopping (Google Merchant Centre
Description:
LEARN GOOGLE ADS, YOUTUBE ADS & GOOGLE RETARGETING FAST & FUN!!! SETUP YOUR GOOGLE SEARCH CAMPAIGN TODAY. ENJOY 17 INTERACTIVE QUIZZES A, B, C, D. LEARN HOW TO SET UP YOUR GOOGLE ADS ACCOUNT, USE GOOGLE COUPON, WRITE YOUR GOOGLE AD COPY, CREATE YOUR FIRST CAMPAIGN, AND GET YOUR ADVERTISING UP & RUNNING. IN THIS GOOGLE ADS COURSE YOU WILL WALK-THROUGH SETUP, CONFIGURATION, CREATING AD COPY, ADDING YOUR KEYWORDS, AND OPTIMISING YOUR ADS TO DRIVE TRAFFIC TO YOUR WEBSITE. YOU WILL LEARN HOW TO SETUP RETARGETING AND GOOGLE SHOPPING (GOOGLE MERCHANT CENTRE). YOU WILL ALSO LEARN HOW TO CREATE GOOGLE ADS PERFORMANCE REPORTS WITH GOOGLE DATA STUDIO. ALL SCREEN RECORDINGS SHOW NEW GOOGLE ADS MANAGER LAYOUT.
SETUP YOUR GOOGLE SEARCH CAMPAIGN TODAY
Google Ads are a great way to boost your brand profile, generate more leads and traffic, and gain more sales. The Google Ads platform focuses on Pay Per Click (PPC) ads, where advertisers pay per impression on an ad. PPC marketing is a tailorable, affordable form of web marketing, but to succeed, and not waste money, you must take the right approach. Typically it takes many years of experience to gain the in-depth knowledge necessary to get the most out of your PPC campaign.
With this Google Ads course, we aim to get you on the road to success faster, and as long as you are willing to put the work in, and apply our techniques and strategies, you’ll be well equipped with everything you need to succeed. The strength of advertising with Google lies in its massive market reach and the ability it gives you to create highly targeted campaigns. With Google Ads you can drive quality traffic to your brand, garnered from people searching Google for products and services, similar to the ones you’re offering.
To boost your reach, ads from Google often feature across other platforms, including YouTube, Blogger, and the Google Display Network. Another great feature of Google Ads is the Google Ads Analytics dashboard, which allows you to monitor the performance of your ads over time. This helps you hone the effectiveness of your Google Ads and adjust your content and target audience for a more optimal return on your investment. It’s definitely worth investing in Google Ads, as even if you’re ranking well organically, your results are likely to appear lower than those who have paid to promote.
WRITE GOOGLE ADS COPY THAT PEOPLE LOVE TO CLICK ON
If you want maximum click throughs, you must use copywriting strategies that evoke strong emotion and are targeted to your ideal reader. The best type of AD COPIES are short and punchy, with enough impact to arouse curiosity, or provoke a reaction. Incorporating numbers is a great way to make AD COPIES sound more specific.
CHOOSE THE RIGHT KEYWORDS
Search for words or phrases related to your products or services. The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers.
OPTIMISE YOUR GOOGLE ADS TARGETING
Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you’ll need to show it to the right people at the right time to better reach your goal. Google Ads offers different ways of targeting your ads.
Who this course is for:
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