Complete Digital Advertising Course: PPC Advertising Mastery

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What you’ll learn:

• Learn Digital Advertising. Learn Efficient Ad Strategies for Google, YouTube, Facebook, Instagram, Messenger, LinkedIn & Bing Ads. Learn Modern Re-Engagement.
• Find more Converting Customers Across all of Google’s Channels Like YouTube, Display, Search, Discover, Gmail, & Maps. Drive Performance Based on your Goals.
• Learn Facebook Ads, Instagram Ads & Messenger Ads. Learn How to Setup Meta Pixel & Conversion API. Use Custom & Lookalike Audiences. Learn Dynamic Ads.
• Reach Mass of People with Reach Ads. Drive Website Traffic with Traffic Ads. Sell with Conversion Ads. Get Leads with Lead Generation Ads. Learn Retargeting.
• Setup your Google Ads Account. Use Google Coupon. Write your Google Ad Copy. Create Your First Campaign. Get your Advertising Up & Running in 60 Minutes.
• Learn How to Write & Create Ads that Have the Power to Convert Searchers into Buyers. Learn How to Persuade & Overcome Customer Objections. Simply Sell More.
• Use the Power of Google Discovery Campaigns. Maximise your Efficiency with Google Max Performance Campaigns. Learn the Latest Google Ads Trends.
• Choose the Right Keywords. Optimise your Google Ads Targeting. Learn New Keyword Matching Options. Use Efficiently Negative Keywords.
• Understand Everything About Search Terms Reports. Use Auction Insights to Compare Performance. Determine a Bid Strategy Based on your Goals.

Description:

This Digital Advertising Course is your Complete All in One Guide. Learn Google Ads, YouTube Ads, Gmail Ads, Bing Ads, Facebook Ads, Instagram Ads, Messenger Ads, Dynamic Ads, Retargeting Ads, Re-Engagement Ads, Copywriting for Advertising & Meta for Business. This Digital Advertising Course is full of Hands-On Screen Recordings & Face2Face Explanations. It has been Filled with Interactive Quizzes Making Learning Fun. After Completing this Digital Advertising Course you will be able to Confidently Setup, Lead & Optimise Campaigns on Google & Meta Platforms. You will be also Able to Write Ads that turn Searchers into Buyers. Learn Digital Advertising Today. From Zero to Hero in a Couple of Days.

Setup your Google Search & Display Campaign Today

Google Ads are a great way to boost your brand profile, generate more leads and traffic, and gain more sales. The Google Ads platform focuses on Pay Per Click (PPC) ads, where advertisers pay per impression on an ad. PPC marketing is a tailorable, affordable form of web marketing, but to succeed, and not waste money, you must take the right approach. Typically it takes many years of experience to gain the in-depth knowledge necessary to get the most out of your PPC campaign.

With this Google Ads course, we aim to get you on the road to success faster, and as long as you are willing to put the work in, and apply our techniques and strategies, you’ll be well equipped with everything you need to succeed. The strength of advertising with Google lies in its massive market reach and the ability it gives you to create highly targeted campaigns. With Google Ads you can drive quality traffic to your brand, garnered from people searching Google for products and services, similar to the ones you’re offering.

To boost your reach, ads from Google often feature across other platforms, including YouTube, Blogger, and the Google Display Network. Another great feature of Google Ads is the Google Ads Analytics dashboard, which allows you to monitor the performance of your ads over time. This helps you hone the effectiveness of your Google Ads and adjust your content and target audience for a more optimal return on your investment. It’s definitely worth investing in Google Ads, as even if you’re ranking well organically, your results are likely to appear lower than those who have paid to promote.

Write Google Ads Copy that People Love to Click On

If you want maximum click throughs, you must use copywriting strategies that evoke strong emotion and are targeted to your ideal reader. The best type of Ad Copies are short and punchy, with enough impact to arouse curiosity, or provoke a reaction. Incorporating numbers is a great way to make Ad Copies sound more specific.

Find & Choose the Right Keywords

Search for words or phrases related to your products or services. The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers.

Optimise your Google Ads Targeting

Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you’ll need to show it to the right people at the right time to better reach your goal. Google Ads offers different ways of targeting your ads.

Learn New Keywords Matching Options

Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match with the user’s search query in order for the ad to be considered for the auction. So you could use broad match to serve your ad on a wider variety of user searches or you could use exact match to hone in on specific user searches.

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Learn Conversion Ads & Commerce Manager

The Facebook Website Conversion objective helps you to grow business on your website. Whether you want page visits, sales or another action, website conversion ads encourage people to go to your website and do something.

• Grow sales. Get people to complete transactions on your website.
• Prompt an action. Define the action that you want people to take – from visiting your site, to adding something to their basket.
• Increase traffic. Encourage people to visit a specific page or explore your whole website.

Conversion ads are special kinds of ads where Facebook, Messenger and Instagram are trying their best to drive audiences to your website that are more likely to buy your products or give you a lead. For these ads you often have to retarget with custom and lookalike audiences. You mainly retarget your website visitors and already engaged people from your Facebook business page and Instagram profile. As every business is different, you can also test standard targeting based on age, interests, location and income.

Learn How to Create Attractive Carousels for E-Commerce

You can use carousel ads to sell more on your E-Commerce:

• Feature multiple products that link to different landing pages. Give customers more options and help raise your clickthrough rate.

Learn Catalog Sales (Dynamic Ads), Meta Shopping & Commerce Manager:

Dynamic ads are the most powerful retargeting tool that can transform all your biggest battles into great victories. They require automated synchronization with e-commerce platforms like Shopify, and correct Pixel set up as well as catalogue feeds for standard websites. They’re available for e-commerce, travel industry, automotive and real estate businesses. They help you to retarget your website visitors dynamically according to content they’ve been looking at. It can be a product, offer or even a property. They also help you to retarget people who have initiated, but never finished the check-out or payment process. Every second. Every minute. Every hour. Every day. 365 days a year. Once you set them up, you WIN. They work for you day and night. Nonstop. That’s why we created a special section just about Dynamic Ads and catalogues. We also give you a detailed step-by-step TO-DO list to help you set them up correctly.

When you enrol, you also get:

• Course materials and tuition worth at least $2.700 – you get it all – for a tiny fraction of the cost!!!
• Handy PDF & MP3 packed with useful and Free Extra Resources you can download from our Resource Centre
• Lifetime access & Lifetime updates
• Udemy certificate of completion – ready for download
• 30-day money back guarantee
• Fast & friendly support in the Q&A section – ask me a question anytime
• Interactive quizzes making learning Fun

Online PPC Advertising has become one of the most in-demand skills of 2022. In fact, online PPC Advertising jobs can pay upwards of $100k per year. Why? Every business can benefit from someone who creates great Google ads campaigns. From startups to fortune 500s and everything in between, online advertising can make or break the success of an organisation.

We really hope you will love learning all about advertising and how to make it efficient!

Ing. Tomas Moravek, Hazel Owens & Team,

Internet Efficiency Awarded Digital Marketing Expert

Who this course is for:

• For You.
• B2B, B2C, Entrepreneurs, Start-ups, Marketers, Influencers, Facebook Admins, Facebook Editors, Social Media Marketers, Facebook Marketers, Content Creators, Creatives, Copywriters, Graphic Designers, Advertisers, Real Estate Agents, Job Seekers, Local Businesses, Website Owners, Website Admins, SEO Help Seekers, SEO Content Creators, Website Creators, Bloggers, Etc.

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