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What you’ll learn:
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B2B Marketing
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B2B Lead Generation
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Business Development
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Account Based Marketing
Description:
Learn how to…
- Put together a comprehensive B2B campaign to acquire new customers through lead generation
- Acquire customers using account based marketing & outbound demand + lead generation techniques
- Fix common B2B sales lead pipeline issues
- Develop a comprehensive execution calendar for B2B marketing assets
- Understand what to focus on based on your size and stage
- Tactical aspects of Account Based Marketing (ABM), including step-by-step account targeting using LinkedIn Sales Navigator business development tactics
- Outbound Facebook & LinkedIn advertising
- Cold email with real examples
- Automated cold emails and LinkedIn outreach for business development & B2B sales
- B2B marketing & B2B lead generation hacks such as paying people for meetings
- Diagnosing lead generation & pipeline issues with tactical and strategic fixes
- How to develop a B2B marketing homepage using a specific copywriting formula
- B2B market research: how to get prospects to agree to interviews and how to get survey results step-by-step
- Detailed competitive analysis with tactical details
- B2B branding considerations for large-scale growth
- Writing case studies, step-by-step
- Marketing to each stage of the funnel
- Strategic considerations & copywriting with value propositions
Key marketing & business development course topics:
- 2022 approaches to B2B marketing & B2B lead generation
- Putting together a modern B2B (business-to-business) marketing plan & marketing strategy
- B2B product marketing & product management for product marketing managers
- Business development for startups & enterprise
- Performance marketing, demand generation, outbound marketing & account based marketing
- Cold email tactics and automation
- MBA level product marketing from a veteran product marketing manager
Your marketing instructor:
Dekker was a global marketing manager for Sony, a VP of marketing for a Google accelerator startup, and a product marketing manager for a Google-backed B2B business in San Francisco. He holds an MBA from the #1-ranked business school for marketing, Philip Kotler’s Kellogg School of Management at Northwestern University. He’s the author of the books Become a Product Marketing Manager and Product Launch: How to Go to Market.
Who is this product marketing course for?
- Product marketing manager
- Demand generation manager
- Business development manager
- Entrepreneur
- Marketing manager
- Marketing agency
- Marketing consultant
Who this course is for:
- Marketers
- Marketing Consultants
- Product Managers
- Product Marketing Managers
- Demang Generation Managers
- B2B Marketing Managers
- Entrepreneurs
Enroll Now -:
Free 12800 100% off
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