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What you’ll learn:
Manage confidently the whole process from idea to a product market fit
Apply powerful techniques and best practices for building successful digital products
Understand deeply concepts like Lean Startup, MVP, Product Lifecycle
Apply techniques to identify the underserved needs of your market
Develop a competitive product strategy
Make critical decisions for your product
Develop a lean and outcome-driven roadmap
Understand the skills required for a successful digital product
Understand the essence of product design and product development
Define an effective way to manage your product development team
Understand the concepts of quality of software products
Apply product analytics methodology to continuously improve the product
Having a successful digital product today is extremely powerful and profitable. The tech industry stays strong with little concern about the economy or inflation. Smart entrepreneurs are converting their ideas into a digital product with the hope to scale their business fast.
But a great product does not just happen. Sadly, 90% of the products built today end up with a failure. As much as the technology does allow fast scaling, at the same time it makes competition much higher. As a result, a digital product can be a huge benefit only when it is successful, stands out from the competition and resonates well with the market.
Why is building a successful digital product so difficult? And what do most successful companies do to build a product that customers love?
If these are the questions you are curious to answer, you are in the right place.
This course is designed with one objective in mind: To equip you with the right knowledge and mindset you need to build a great successful product.
In this course we are going to cover the whole process to build a Minimum Viable Product in a lean and effective way. This is not a course that teaches you how to build an MVP concept in one day. Instead we cover the complete process from idea to achieving a product market fit.
We’ll cover the different phases of the product development process 1) Discovery, which covers the Why – “why are you building the product”; 2) Design, which covers the What – “what are you going to build” and 3) Delivery – which is all about the How – “how do you build the product”.
You’ll learn what are the steps in this process, you’ll learn what are the critical points in this journey that you need to pay special attention to, and you’ll learn how to make the right decisions during this process. You’ll learn
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Why trust this course
The content of this course builds on years of experience and work with more than hundred of entrepreneurs who have been through this journey of building a product. It builds on best practices and well established theories that most successful unicorns have used.
Marina, your instructor, has a PhD in Computer Science, and is a teacher, strategy advisor and a startup coach with more than a decade of experience in product development, strategy and engineering. Marina has assisted 100+ organisations in their product development journey, from startups building their first product, scale-ups in their fast pace growth stage, as well as large Fortune 100 companies.
Clients and students appreciate Marina for her in-depth knowledge, practical thinking skills, and the ability to explain abstract concepts in a simple manner.
Who this course is for
The course is designed with an entrepreneur in mind, particularly startups who are building their first tech product.
The course, however, is beneficial for anyone who is involved in the product development process in any way, for example product managers who want to build better products or software engineers who want to understand how the most successful product companies build products that customers love.
No specific technology background is required to follow this course. It is however preferred to have some very basic understanding of business and technology.
What to expect at the end of this course
This course is not going to make you the best UX designer, or a great software engineer. Instead at the end of this course you will have a high confidence to manage the whole process from idea to product market fit.
Building a successful product is not easy. There is no simple step-by-step recipe that will guarantee success. Running a business is complex as there are so many uncertainties. However, with the right mindset and equipped with a strong knowledge, you will drastically increase your chance of success. And this is what you’ll get out of this course.
30-day money back guarantee
We believe the content of the course is great, and we are certain you’ll love it. But we are also happy to offer an unconditional 30-day money back in full guarantee. No risk for you.
Who this course is for:
- Entrepreneurs who are building a software product.
- Product managers who want to improve their products.
- Anyone involved in product development who is interested to learn how great products are built.
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